New Names. Clear Structure. Better Orientation.
We are delighted to take the next step in the evolution of our Sign portfolio. With a new, standardized product naming system and a refreshed visual portfolio structure, we are making it easier than ever for customers and partners to explore our range, find the right products, and quickly understand how our solutions fit their needs.
Why new product names?
To make our Sign portfolio easier to navigate and more intuitive for customers and partners, we are introducing a new standardized product naming system along with an updated visual portfolio structure.
The update is focused on naming and portfolio presentation only.
Application > Name + Performance Suffix + Flame retardancy
What is changing?
Introduction of a consistent naming convention across the Sign portfolio
Updated visual portfolio architecture
Clearer classification of product families and performance levels
Improved transparency and easier product identification in alignment with international requirements
What this means for you:
- Faster selection: Products can be categorized more quickly and unambiguously
- Clear categorization: Quality and positioning are immediately recognizable
- Consistency: for a future-proof, EU-compliant system
- Reliability: for a future-proof, EU-compliant system
Updated products names and a consistent visual identity make it easier for your to navigate and compare products with a focus on providing clear imformation that support informed decisions.
An important driver behind this development ist the EU's Enpowering Consumers Directive (EmpCo), which introduces stricter requirements for environmental and sustainability claims. It reinforces the importance of clear, specific and substantiated communication, helping consumers make informed decisions and addressing vague or misleading claims. Even though it is primarily aimed at consumer protection, the directive has an impact along the entire value chain and thus influences our communication in the B2B market.
Get personalized guidance from our team
Our new naming system is designed to bring clarity, transparency, and consistency to your decision-making process. Dive in and see how simple choosing the right textile can be.